Product Solutions Made Simple

ProductSWOT can assist in optimizing the effectiveness of your Product Marketing. Whether you’re establishing a Product function, enhancing an existing one, or seeking guidance for seamless operations, we offer tailored solutions for your needs.

Go To Market Strategy and Implementation
Sales Enablement
Effectiveness reviews
Sales Team/ Process enhancements and definition
Supporting collateral
Sales Tools
Prospecting, Qualification & Discovery Support

About Us

ProductSWOT was born from the realisation of the paramount importance of truly understanding customer needs to craft impactful and commercially successful product propositions.

Primarily within the Financial Services arena, ProductSWOT has now helped several partners develop and deliver winning value propositions across the software and SaaS space in the B2B, B2B2C, D2C segments.

Our Services

Over time we have developed an effective 'toolkit' to research, define, prepare, launch and run effective, commercial products that customers LOVE!

Why Choose Us

Commercial Focus

We believe that by truly understanding your customer and market needs that we can drive improved commercial success

Track Record

We have a consistent track record of driving value from product

Speed:Realsiation of Benefits

We hit the ground running and will start adding value from the low hanging fruit immediately whilst setting the strategic roadmap

Customer, Customer, Customer

We are entirely customer focused and will ensure that your business is too, to drive maximum value.

Client Testimonials

“ProductSWOT helped us get ready for regulation by guiding us to set-up a regulated sales journey and associated collateral ”

Financial Services

“Product Marketing was a real eye opener for us. ProductSWOT brought a new and effective method for us to identify and define propositions and then successfully take them to market. The impact was deeply felt across Product, tech, sales, Ops and marketing. ”

SaaS

“ProductSWOT helped us quickly align behind our startegy. In what felt like no time we had alignment on a set of new, exciting and connected propositions that gave us the headroom for our targeted growth.”

Insurance

Product and Propostion Made Simple!

ProductSWOT will use it’s experience and expertise to deliver winning commercially successful products while increasing operational effectiveness.